AI Studio
House all-things-AI
Created a unified workspace for Cresta's fragmented AI workflows as the company scaled. This internal platform streamlined processes for the AI Delivery team, enhancing efficiency and model quality. Working with internal users enabled rapid research and iteration cycles as we built a comprehensive system for defining, labeling, training, and evaluating AI models.
Vision
Streamline AI modeling processes across all user personas in a centralized platform.
Problem to be solved:
Lack of unified process or platform for building and managing Cresta's AI models.
Business need:
Accelerate AI modeling to shorten sales cycles.
My role:
End-to-end design leadership from concept to launch.
Outcome:
Reduced labeling time while increasing label completion rates.
Learning:
Even complex, outdated processes can be successfully untangled with persistence.
What Happens in AI Modeling?
Who Uses Studio?
There are 3 main user personas in Studio. They take different parts of the modeling process.
Problem 1: Fragmented Tools
Tasks managed in Google Sheets led to errors, biases, and inefficient transitions between workflows. Sheet limitations hindered diverse labeling types of intent, outcome, entities.
Problem 2: No Task Management
Communication relied on Slack, creating poor visibility, delayed updates, and ad-hoc tracking solutions that required manual maintenance.
Problem 3: Cryptic Processes
Legacy steps and technical jargon created steep learning curves. Team members memorized procedures without understanding them, which became unsustainable as we scaled.
Research insights
1. Cresta needs its own platform to house all things AI
The AI work was only going to grow as the company grew. Now was the time to spend the effort to build an internal platform.
2. Not everything has to be reinvented
Some of the flows were just messy work that needed to be ironed out in a clearer UX (e.g. task management). But some had to be scratched out and built new (e.g. labeling work).
Final Design
Studio Platform Launch
Built an all-in-one AI solution with consistency as the guiding principle. Users could tackle various tasks without relearning interfaces, reducing ramp-up time.
Centralized Task Management
Created a hub that served as the starting point for users, critical for managing increased labeling and QA volume.
Studio = Intuitive Experience
Transformed cryptic processes into clear, step-by-step flows. Eliminated memorization requirements and converted complex interfaces (like deployment) into intuitive 4-step processes.
Impact
Increased Output from the AI Delivery Team
The team was able to produce significantly more in less time.
This freed them from spending countless hours on repetitive tasks and provided a major boost for launching pilot programs with prospective customers.
Not Just Efficiency—But Delight
The experience was made engaging and fun by adding small, delightful interactions throughout the user flow. These little touches were well-received and made a big impact on user satisfaction.
